In marketing, the process of promoting a brand or product/ service may take a few steps before success is achieved. If one’s Facebook account garnered attention, it does not automatically guarantee the people’s favor, although it might be a good start of the promotion. Marketing strategies are divided into components, such as research, planning, design and execution.
When it comes to Houston Search Engine Optimization, there are three pillars that need to be considered in order to guarantee its success. By definition, Houston SEO is an online marketing strategy that aims to increase a website’s ranking in search engine results. According to a Houston SEO company, the three important pillars that make up a good SEO strategy are social media, content and links.
Content
Houston Search Engine Optimization involves content management that could increase the quality of the website and garner the trust of online visitors. Companies should be careful on what they put on the website because it could discourage potential customers, or gain their loyalty. In putting content, companies should consider the keyword count. Keywords can be accounted for the overall search engine ranking; thus, the more keywords, the better. However, one should make coherent content, even if it is sprinkled with keywords. The best keyword percentage is 2% of the total number of words in one article. Images and videos can also increase the rank by putting the right keywords in its caption and description.
Links
Links are also considered by search engine bots in determining the rank of the website. It is best to avail of a Houston SEO service than handle the backlinks and link management on your own. It can be tricky, because there are guidelines to adhere to. In addition, the links may be categorized as spam if it is distributed carelessly. A Houston Search Engine Optimization company will focus on creating quality links that are irresistible to online consumers. They will also take care of the dead links that might decrease the online traffic of the site. They will also take care of the backlinks, and let other sites promote your page.
Social Media
With Houston Search Engine Optimization, companies can get more from their social media accounts. If the business already has well-established accounts, then linking them to the main corporate website will not be a problem. If the company is new, with only a start-up website to handle, the SEO company can start the social media accounts and integrate them seamlessly. In that way, the social media accounts will notify followers when there are updates to the website, doubling the keywords and links in the process.
The success of SEO could be achieved by securing the three pillars, and making sure that they are equally attended to get the best results.
For more information please visit: Search Engine Optimization Houston |